I’m a creative strategist with a decade of experience in the world of marketing. I started off in the marketing department of Vice magazine Belgium and went through different online and traditional marketing agencies and gathered most of my experience at the experiential marketing agency: Boris Agency, which is now called Wasserman Benelux. I work(ed) for iconic brands such as Bacardí, Coca-Cola, Jack Daniels, Corona, Jupiler, Dr. Martens and many others. Although these are some big brands, I love working on smaller or independent projects or brands in every shape or form. I don’t like to be tied to a certain sector so you can see me working on communication campaigns, branding projects, events, festivals, hospitality concepts and many others.

I try to stay away from the status quo as much as possible. I want to take brands, clients and consumers out of their comfort zone and create epic sh*t.

So why contact me?

I’ve been developing concepts and strategies for all type of brands for over 8 years. Working closely with the clients to translate those concepts into real live executions makes me a creative realist. I understand the client’s thinking and barriers, which helps me to formulate answers to present and sell the ideas.

I speak the client’s language and dare to question a brief now and then. I have the ability to stay calm in stress situations and I know how to put things in perspective. I’m a team player but I can also work independently. Combined with my solution mindset and eagerness to learn, I’m always open for a challenge.