Holiday season is gifting season. During the month of December, the Bacardi Rum Room was the place to be to find the perfect gift.

We transformed an empty space in the heart of Antwerp into a Caribbean premium rum store. Everything from the façade to the interior and the furniture was carefully picked to fully immers visitors in the Bacardi brand.

Client: Wasserman Benelux
Brand: Bacardí
Project: Rum Room 2021
Work: Strategy, creative direction, project development, spatial design.