In 2015 we’ve created the first Casa Bacardi and ever since its first instalment it has been evolving each year up to now in 2022. Back then the objective was simple, create the perfect environment to enjoy the best Bacardi cocktails at the festivals.

It was used as a best in class for the rest of the world, turned into toolkits and created into new experiences. Every year we re-design and re-think its concept following the latest Bacardi style. It still remains the place to be at some of the best and biggest festivals across Europe.

Client: Wasserman Benelux
Brand: Bacardí
Project: Casa Bacardí
Work: Strategy, creative direction, project development.